Omnichannel video and modular asset creation
Trade needed video assets that explained why their coffee delivery service is hands-down the best way to buy coffee. We worked with them to find out what their story really is and which parts of it would appeal to everyday viewers. We crafted their true origin story into a snappy narrative that's eye-catching and compelling, developing a master 1:30 asset and several cut-downs.
Trade also wanted to be able to use the footage we shot in a variety of scenarios and have modular options going forward - to restock their footage bank with new and exciting shots, essentially. Over the course of our 3-day shoot we captured many scenes and assets to put into that bank, and which we are crafting new assets from to this day.
KELSEY PETRIE & DEB TAM
KELSEY PETRIE, DEB TAM, JON SHEFLIN
KRIS ROLLER & ALEX BROADSTOCK